In this day and age, the internet is basically the main marketing tool everyone opts for. The social media is a platform that not only enables people connect and build social relationships but it also provides the opportunity to do business. The advantage of social media is that it provides a very large audience. However, the outreach you have will depend on how well you market your brand. If you are thinking of expanding your online audience, think about Facebook.
This is especially important when you are doing charity work and need to raise funds and donations from people interested in your cause.
Below we will discuss that in-depth and show you easy ways to make sure you are getting the best reach and audience to support your fundraiser or charitable event.
Fundraising With Facebook PPC Advertising
Facebook is a social media platform that enhances interaction at a very personal level. Most business persons have made use of Facebook to increase their online presence and profits. One way of doing this is by using the Facebook Ads feature. If you want to transform the manner in which you do business, here is a step-by-step guide on how you can easily do this.
Using Facebook PPC advertising always looks like a straightforward thing, especially to those who have never tried the feature. However, the process of setting up an ad can be daunting if you do not know how to go about it. The first step is to understand what type of business you would like to advertise and which audience would be the best for such kind of ad. Facebook usually has three options for anyone who would like to use their feature.
A good idea before starting to run ads is to get a facebook ppc training course to make sure you know as much as you can about paid advertisement. As it can be a little confusing to start out.
Facebook Pay Per Click Ad Breakdown
One of them is campaigns, which covers and houses all assets.
The second one is Ad Sets, which comes in handy when you want to target separate audiences. For this option, you can be able to set different advertisements for different groups with unique characteristics.
The third option is simply Ads, which are to be housed within an ad set. Ads usually come in a variety of colours, images and copies.
Facebook PPC Checklist
1. Choosing an Appropriate Editor
When you set to create an Ad on Facebook, you will choose between two editors: Ads Manager and Power Editor. The factors which you need to consider when choosing an editor include the number of ads you would like to put up and the size of your company.
The Ads Manger suits almost all companies while the Power Editor is a tool that mostly favours larger advertisers. If you would like to create very many campaigns at a go, you might want to use the Power Editor tool because of its precision and extra editing options.
2. Choosing your Objective
After choosing an editing tool, you will be prompted to choose an objective for your ad. This is usually in form of several questions that will help create the ad to suit your target audience as well as business. On Ads Manager alone, there are ten objectives from which you can choose. These include page likes, website conversations, video views, offer claims, local awareness and App installs.
3. Choosing your Audience
As a first-time advertiser on Facebook, you may have to experiment with several audiences before you can choose one that fits your brand. However, Facebook will help you narrow down to an audience that best suits you. A more general audience is good for someone who would like to reach more people for the purposes of creating awareness for their brand. If you want a particular audience, however, you may have to narrow down further and target only that specific group.
4. Budget and Schedule
Facebook Ads are paid and this means that you need to set a budget and work with it. Facebook usually offers marketers two budget options, namely, daily and lifetime budgets. Daily budgets are designed to make your ad show and run the whole day. The lifetime budget, on the other hand, covers adverts that run for a longer period of time. Scheduling your ad will ensure that it runs according to your desired time.
5. Creating Ad
Once you have considered all items on the checklist, you will be prompted to create the actual ad. This entails information on what the ad is about and images to accompany it. Facebook will stipulate the number of word characters you can use and the desired image resolution.
Once you sign up for paid ads on Facebook, you have the power to transform your business brand into a profitable one. With this checklist and tips you can never go wrong!
Following these five simple steps will ensure your maximum ability to help spread the message about your cause and charity. If you are doing heavy fundraising efforts, make sure you key in on like-minded people and groups to let them know about your need to raise donations to support your charity of choice.